WWC - WW24 - Stats

That’s close to three times around the circumference of our planet!

In December 2024 and January 2025, Warwickshire cyclists were out in force as part of Love to Ride’s Winter Wheelies campaign which encourages safe winter cycling. In total, 407 riders from 37 workplaces took part in Warwickshire and logged a collective distance of 69,522 miles over 6,806 individual trips. That’s close to three times around the entire circumference of the earth (24,901 miles)! 

Three Warwickshire riders were also lucky enough to win prizes during the campaign, with rewards such as a Cleverhood jacket, a Coloral thermos bike flask, and Love to Ride branded Ass Saver mudguard dished out. 

Winter Wheelers is an all-inclusive challenge that welcomed both seasoned riders and those who are less experienced or even new to cycling. Riders had access to quick courses and a wealth of tips and informative articles to help boost their biking confidence. All participants received personalised emails to help them overcome their specific barriers and to guide them toward riding in a winter wonderland. 

Warwickshire County Council is in the fourth year of its partnership with Love to Ride, giving residents, businesses and community groups access to the best rewards and resources that encourage cycling for transport and not just for leisure.  

Cllr Jan Matecki, Warwickshire County Council’s Portfolio Holder for Transport and Planning, said: “It’s fantastic that so many of our cyclists in the county came out to support the Winter Wheelies campaign and recorded such a large distance of cycled miles at a time of the year when even the most hardened cyclists will often decide against getting their bikes out!  

“The Ongoing investments in cycling infrastructure across Warwickshire can mean that more of our residents can reap the environmental and health benefits of cycling all year round and that’s great to see. 

“A huge well done to everyone who took part!” 

Although the Winter Wheelies campaign is now over, residents can still sign-up with Love to Ride to keep themselves informed about other upcoming events: https://www.lovetoride.net/warwickshire    

Here residents can find a quick course on riding in ice: https://www.lovetoride.net/uk/courses/24  

New and nervous cyclists can find help and support through the Warwickshire Cycle Buddies Scheme: https://warwickshirecyclebuddies.co.uk/  

Published: 17th February 2025

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